Vice President, Digital Products, The Jed Foundation
New York, New York
About the Jed Foundation JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance misuse and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding and action for young adult mental health.
Description The Vice President, Digital Products (VP) is part of the Program Marketing and Campaigns team and will lead the design, development, and overall strategy of The Jed Foundation’s digital products. Reporting to the Program Marketing and Campaigns Lead and working collaboratively across teams, the VP will drive compelling and impactful experiences to serve JED audiences and priorities, and own and manage the build of products from concept to launch. They will be responsible for defining, developing, iterating on, and optimizing JED’s core user experiences, back-end requirements, and metric measurements of features.
This is a unique opportunity for a digital products leader to join a new team in the midst of exciting growth and change. The ideal candidate brings experience with digital products and a record of working cross-functionally to achieve goals. They are a patient and empathetic project manager who understands the process of building digital platforms to meet the needs of rapidly growing programs. JED is deeply committed to diversity, equity, inclusion, and antiracism as demonstrated here, and the ideal candidate shares this commitment.
Develop and implement the vision and strategies for all web products and platforms to improve the JED experience for our constituents.
Work across teams and with researchers/analysts to understand user needs and JED priorities to define/refine product opportunities for the jedfoundation.org site and membership platforms.
Learn the psychology, pain points, and behavior of potential JED users to develop solutions that will work for them.
Develop a deep understanding of JED’s impact model and define/refine web products and user experiences that deliver and inform it.
Create, and manage to completion, product and feature concepts, road maps, functional specifications documentation, and metric targets for our desired goals and measure progress toward them.
Work cross-functionally with other organizational leaders in program, marketing, development, and operations to translate organization needs into JED web products and engage larger user groups.
Lead iterative improvement projects as well as new product ideation and prioritization.
With leadership and team, generate and evaluate ideas that can help move the needle through user research/feedback, brainstorms, competitive research, and more.
Prioritize ideas in a robust, data-informed way to have the most impact with limited resources—time engineering, user volume, etc.
Select and deploy an infrastructure that will scale with JED and adjust to feedback, including, over time, incorporating CCPA/PCI-compliant elements and newly identified features and capabilities.
Execute data-driven product development, experimentation, and analysis.
Strategize and implement targeted, strategic improvements to both the front-end experience and back-end architecture of jedfoundation.org, membership platforms, and other sites to ensure our web products remain up to date and competitive; stay abreast of broader web UX and platform trends.
Lead team and vendors through data-driven product development cycles—UI/UX, engineering, QA, and data analysis.
Direct and manage the build of compelling products and features for users.
Write design documents for new products/features/content/initiatives with input from internal and expert stakeholders.
Implement qualitative and quantitative feedback loops for products and features, as well as a robust data infrastructure.
Integrate analytics into all major product decisions, identifying valuable audience segments and funnels and adapting web products to enhance engagement.
Lead JED’s efforts to make our digital products more inclusive and accessible, focusing on sharing learnings, best practices, and other resources across the organization for adoption by other teams.
Direct and manage digital product operations.
Effectively manage project budgets to align priorities, resources, and timelines across JED’s web properties; inform build vs. buy decisions.
Identify and manage a hiring plan, vendors ecosystem, processes, and systems to build out and sustain product offerings, front- and back-end improvements, and to support new initiatives with significant web product components.
Qualifications and Experience
Seven-plus years of experience building and managing web products in a product leadership role.
Excellent collaboration skills, with the ability to understand and apply product needs and requirements from diverse organizational stakeholders and communicate effectively with nontechnical collaborators.
Demonstrated success building and leading a team of designers and engineers, including vendors, contractors, and internal team members.
Expertise in digital production technologies and content management systems.
Comfort with online fundraising, email marketing, and CRM platforms (experience with Salesforce strongly preferred).
Project management skills we particularly value:
User empathy and perspective.
Ability to drive strategy and engage in big-picture thinking.
Experience with data analysis, metrics, and goal setting.
Analytical dexterity and critical problem-solving.
Scrappy execution and focus on outcomes.
Curiosity that drives a need to stay on the cusp of software and product trends in the industry beyond those used by nonprofits.
Salary target: $200,000
Location: New York, NY preferred
Jed is committed to creating and maintaining a diverse workplace that values teamwork, collaboration, and creativity. Jed is an Affirmative Action/ Equal Opportunity Employer